News
·
Nov 4, 2025
Featpaper's Open Innovation Strategy: Beyond Korea's 1% Market, Toward the Global Stage
“Korea accounts for only 1% of the global B2B SaaS market. Even if we dominate the entire domestic market, it's just one-hundredth of the global market. In other words, even if we capture the entire domestic market, it's the same as dividing the global market into one-hundredth."
At the '2025 Mark Growth Showcase' event, Feat CEO Kim Young-min shared practical strategies for startups to build trust and grow on the global stage. The event was held as an official side event of 'Try Everything,' a global startup event hosted by Seoul Metropolitan Government and Maekyung Media Group.
Will you stay in a small market or build global trust?
Featpaper chose potential and scalability over rapid growth. To compete in the global market, we need more than just technology. We need trust and completeness.
"Trust cannot be built overnight. It's especially difficult for smaller companies. That's why we wanted to leverage the trust and brand equity of global brands through open innovation and make it our own."
Three principles of open innovation
Three core principles Featpaper has maintained while building global partnerships:
1. Obsession with product quality
Earn trust from partners and customers through uncompromising quality.
2. Synergy with partners
Build relationships that go beyond simple collaboration to mutual growth.
3. Creating Independent Results
Strive to be a team that generates results independently, not through dependence.
Our Global Partners
Under these principles, Featpaper is establishing itself as a 'small but trustworthy SaaS' by collaborating with the following global brands: