Insights
·
Oct 28, 2025
Which AI Tool Should You Actually Use?
ChatGPT, Perplexity, Jasper, Midjourney... there are so many AI tools now, right?
With AI evolving rapidly, new tools launch almost daily. More options for boosting productivity sounds great—until you realize the abundance of choice makes it harder to pick the right tool for your specific situation. ChatGPT for proposals? What about data analysis? Meeting notes? Each tool excels at different things, making the choice confusing.
Here's the thing: AI tools have different strengths by category. There are AI tools built for document creation, others specialized in document analysis, and separate ones optimized for visual design, research, or meeting summaries.
That's why today, we're breaking down the most commonly used categories with a practical AI selection guide. In just 3 minutes, you'll know exactly which AI to use when—and see a noticeable boost in work efficiency. Plus, we're sharing a free comprehensive AI guide at the end, so stick with us!
How to Categorize AI by Work Task
AI tools can be organized into 6 main categories:
📝 Document Creation - Proposals, reports, email drafts
📊 Document Analytics - Track which sections clients actually read
✍️ Marketing Copy - Ad copy, social media posts
🎨 Visual Design - Presentations, design assets
🔍 Research - Market analysis, academic searches
🤝 Meeting Summaries - Auto-record and organize meetings
Let's dive into which AI tools work best for each category and what makes them stand out.
📝 Which AI Is Best for Document Creation?
When you need to draft documents quickly, ChatGPT and Notion AI are your best options.
ChatGPT - Universal Document Drafting
Instant proposal draft generation ("Create a B2B SaaS proposal outline")
Adjustable tone and style (formal to conversational)
Supports tables and chart data
Notion AI - Collaboration-Focused Writing
Works directly inside Notion—no tool switching
Easy to template team documents
Auto-extracts action items from meeting notes
✅ When to Use
AI | Best For |
|---|---|
ChatGPT | Quick proposal drafts you'll refine yourself |
Notion AI | Internal team documents you need to share immediately |
📊 Which AI Is Best for Document Analytics?
If you want to track client engagement after sending a proposal, Featpaper is your best choice.
It shows you whether clients actually opened your proposal and which pages they spent time on—all backed by data.
Featpaper - Proposal Engagement Tracking Specialist
Visualizes page-by-page dwell time and drop-off rates with heatmaps
Tracks how many times clients opened and revisited your proposal
Converts standard PDFs into interactive documents
✅ How to Use It
Imagine seeing "high drop-off on page 3"—now you know to shorten that section in your next proposal. If you want data-driven insights to improve your proposals, Featpaper is the tool to use.
✍️ Which AI Is Best for Marketing Copy?
When you need punchy ad copy or social media posts, Jasper and Copy.ai are great choices.
Jasper - Marketing Copy Specialist
50+ copy templates (Facebook ads, Google Ads, email subjects)
Auto-suggests SEO-optimized keywords
Adjusts copy length based on platform character limits
Copy.ai - Fast Short-Form Copy Generation
Specialized in slogans, product descriptions, landing page headlines
Tone options (professional/friendly/humorous)
Generates multiple versions at once—perfect for A/B testing
✅ When to Use
AI | Best For | Example Use |
|---|---|---|
Jasper | Mass-generating Facebook/Google ad copy for quick testing | 빠르게 테스트할 수 있는 페이스북·구글 광고 문구 대량 생성 |
Copy.ai | Creating 10 headline variations for click-rate testing | 클릭률 테스트용 헤드라인 10가지 버전 생성 |
📋 Today's AI Tools at a Glance
Category | Recommended AI | Key Strength | When to Use |
|---|---|---|---|
📝 Document Creation | ChatGPT | General-purpose drafting | Building proposal structure fast |
📝 Document Creation | Notion AI | Collaborative docs | Sharing internal docs immediately |
📊 Document Analytics | Featpaper | Page-level engagement tracking | Finding proposal improvement points |
✍️ Marketing Copy | Jasper | Ad platform templates | Creating platform-specific ad copy |
✍️ Marketing Copy | Copy.ai | High-volume short copy | Testing multiple versions |
Now You Know Which AI to Choose
Today, we covered AI selection for the three most common work categories: document creation, document analytics, and marketing copy.
But there's more. We still have three categories left: visual design, research, and meeting summaries. Plus, knowing which AI to use is just the start—you also need to know how to use each one effectively and how to write prompts that get accurate results.
That's why we created a complete guide covering all 6 categories, with practical usage tips and the 3 principles of smart AI use. Download it now and find the perfect AI tools for your workflow.


